Email Marketing

Email is motionless an very useful advantage to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead production tactic, according to a study by Pardot.

Pretty, in today's marketing environment, email appears to be more effective for development scenario than lead generation, the study intelligence.

In addition, most (65%) B2B companies are devoting less than 25% of their marketing budgets to email marketing, 27% are allocating 26-50% of their budgets to email, and only 9% are allocating more than 50% of their budgets to email efforts: